Source: www.techtimes.com
Apple changes the style of Apple Watch. Apple publicity machine is still running and a few hours ago the company presented 3 new Apple Watch ads, a completely different which we had become accustomed lately. Under the new slogan “Apps at a tap”, which could be translated as “a touch applications,” the company shows the different types of applications that can be found in the Apple Watch.
The new television ad campaign that is expected to begin airing in the coming weeks on our televisions include 3 different ads, each focused on a particular type of application. For example, one focuses on fitness; show three applications for the clock, the other three about travel and three other music apps. The ads have a much shorter duration, not exceeding 16 seconds in any of the three cases.
As mentioned, the style is completely from the last campaign, “The Watch is here” that the company is currently airing on television and that consists of no less than 7 ads. In these shown to Apple Watch in daily and intimately linked with feelings or emotions situations, leaving the clock in the background to tell us how it feels to wear on the wrist.
However, this series of three ads recovers the style that the company adopted for the first Apple Watch TV ad, which showed him in the foreground and from different angles to display different applications at full speed, screens and parts of the system.
Applications as key to the success of Apple Watch
Many experts believe that applications will refer the success or failure of Apple Watch. There is no nonsense, since precisely the great boom of the iPhone came from the opening of the App Store in 2008, something that Apple wanted to make sure from the start to creating an application store dedicated to the Apple Watch and whose number could be around right now 10,000 apps.
If applications or end up being responsible for the success of Apple Watch remains to be seen, but my experience during this first month the device has taught me that one of the first questions you people when you show it is: that It has Whatsapp?
What do you think the new ads of Apple Watch?
Via appleinsider