The Apple Store Could Take the Total Sales of the Apple Watch
The Apple Store could be the only place where we can buy an Apple Watch. Although not yet know the exact release date of Apple Watch April -being one of the most likely has- a new rumor could reveal new details about how Apple will manage the marketing of its new flagship product. What will happen to sales channels? Can we buy it on different surfaces as is currently the case with the iPhone, iPad and other Apple products?
According to German sources have revealed distribution claiming to be an authorized Apple reseller own distributor, will remain marginalized from the sale of smart watch at least the first year. Thus, the company would seek to convert the Apple Store in the single distribution channel Watch Apple and although it has not been possible to verify the source of the rumor, the fact is that makes all the sense in the world.
We know that in these moments Apple is adapting its shops and its number of employees for the launch of Apple Watch. So, a few weeks ago we reported that training of the employees of the Apple Store had already begun and, consistent with previous rumors that the company would be readjusting some areas of the stores to create a unique test area and exhibition for the expected smartwatch.
Other rumors also indicated that buyers of Apple Watch Edition receive different treatment from the rest and absolutely more personalized, a transformation that could partially convert to the Apple Store in authentic jewelry. On the other hand, it is also believed that the most expensive version of the device will be displayed, stored and transported in custom safes.
Apple wants to have controlled the shopping experience of Apple Watch as one of the keys to the success of the product. Why it makes sense that the company monopolize the distribution of Apple Watch and excludes other supermarkets? Simple, in the Apple Store can completely control the customer shopping experience, something that is even more important if it is a product of the features of Apple Watch. However, in other areas it is more difficult, who could not be found on display smartphones and devices without loading in any reputable chain?
As a point from Cult of Mac, it will be very interesting to see all the changes coming in Apple Store for the coming months, as no doubt that the Apple Watch comes a way of doing things completely different to that seen until now.
Via appadvice
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