Swatch SmartWatch Denies Working with Apple iWatch

Swatch confirms that update its line “Swatch Touch” with targeted functions to physical activity. Last week we informed you of a new rumor stating that Swatch and other famous watch companies would be working with Apple to develop its iWatch. Just a day after the news reached the mainstream media, Swatch personally responsible for denying the rumors and any collaboration linking them with Apple or next smart watch.

Source t3

From the beginning, Nick Hayek, Swatch CEO, has been quite critical of Smartwatch, believing that offer nothing to the user as to justify your purchase, let alone the place of their existing watches. However, it seems that among the plans of the company is entering in one way or another in the market for smart watches next year.

In fact, Hayek himself was responsible for confirming that the company will renew next year Swatch Touch line, the only Swatch range of devices with touch screen, to incorporate new features and characteristics that come closer to Smartwatch. Here we see the statements made by the CEO to a Swiss newspaper:

“We will incorporate features focused on fitness in Swatch Touch in 2015. The device will remain a clock, but include features widely used in the world of fitness to monitor your body. We already know everything we do not need any kind of collaboration. ”

It seems pretty clear that these latest statements are addressed to all the rumors that have appeared over the last week, according to the Swatch which would be responsible for the different designs that could incorporate the iWatch.

Swatch CEO devoted a few words to Apple: “We already know what we do not need collaboration”

It seems that sooner or later not only large technology companies enter the world of smart watches, but firms have devoted a lifetime to build conventional watches could also look favorably entry into this new market, thus achieving open a new avenue of business.

It will be interesting to see how things can go from the bosom of the most classic watch companies, because on one side will have all the baggage and experience of decades in the service of the construction of watches, but otherwise the inexperience of the latest technology. Do you think that Swatch can be a tough opponent for Apple?

Via wareable