Nike CEO Talks About Apple Watch and Announces New Experiences in Brief

Source 9to5mac.com

Mark Parker explains that the partnership with Apple “continue” and announces new experiences soon. Apple and Nike have been two companies have always maintained a close working relationship. This goes back nearly a decade ago, when Apple introduced a special chip for Nike sneakers that are synchronized with the iPod to keep track of our steps. Later, this function would be integrated into the iPod and the iPhone, although Nike has always found new ways to integrate their software with apple devices.

Now, its CEO Mark Parker has maintained an interview with CNBC medium in which he talked about the new Apple Watch, its relationship with Apple and “new experiences” to come. When asked about working with Apple and the future of this, Parker replied that “continues” and that is particularly excited about the potential that the Apple-Nike relationship can have.

In fact, the company already has a presence in the Apple Watch through the Nike + application, specifically designed to control our workouts and physical activity directly from the wrist. Moreover, at present more than 60 million people around the world use different apps and digital services Nike fitness, so the company wants to continue investing in this way.

“We continue to develop apps and experiences while working with Apple and other partners,” Parker said. We must remember that Nike dropped its line of wearable fitness devices in which we found the popular FuelBand, to devote himself exclusively to digital fitness. In fact, several of the engineers who were responsible for making the FuelBand became part of the Apple Watch team.

More than 60 million people around the world use the services of fitness apps and Nike

The clearest example is Jay Blahnik, fitness expert and one of the main causes of the Nike FuelBand project, which is now responsible for leading the development of health and fitness functions of Apple Watch.

As recalled in iDownloadBlog recently publicly Fitbit pointed to Apple Watch as one of its main rivals in the market, because not only compete with the device itself, but with the wide variety of dedicated applications of fitness that can go to the clock. Meanwhile, Apple has removed some months all products Fitbit of its Apple Store, and although no reason was informed about it, is understood to be due to direct competition from both gadgets.

Via idownloadblog