Proactive Assistant The iOS Digital Assistant Challenge Google Now

Proactive Assistant. Photographer: David Paul Morris/Bloomberg via Getty Images

Siri becomes a mainstay when Apple introduced iOS 9. Digital Assistant feature that is now named Proactive Assistant seemed prepared to fight Google Now.

In the event Apple Worldwide Developers Conference (WWDC) in 2015, Apple Vice President of Software Engineering, Craig Federighi, said that Proactive Assistant will predict what will be searched by users of IOS is based on a number of things.

Starting from the location, time, open applications, and more. In the keynote, Federighi also pointed out, when using the iPhone in the morning, iOS will suggest a number of applications that are commonly accessible in the morning.

For example, Siri will suggest a number of songs that can be played when users attach headphones into the iPhone. Calendar application also can predict the right time to depart in accordance with existing traffic conditions.

When receiving a call from a number that is not stored in the phonebook, iOS 9 device can predict who the caller by searching the number of emails received by users.

Some of the above have previously been available in Google Now, and now can be done in iOS. But keep in mind, Google has ‘strengthen’ the digital assistant, with Now on Tap, which they introduced at the event Google I / O 2015, which was held a few weeks ago.

But Apple has an aspect which they become the main advantages of Proactive Assistant, namely privacy. They mention that all data collected is only stored on the user’s device.

Such data will not be connected to the Apple service or Apple ID. And most importantly, will not be distributed to third parties. Half-satirical, at the end of his presentation, Federighi said, “and why do you (still) want to do that – to provide data to other people?”