Apple Watch and Catastrophe Reports: This What Is Behind

Source: mashable.com

The only truth is that Apple has released the SmartWatch most successful to date. In recent months we have been echoing the various reports that attempt to predict with much accuracy how Apple Watch sales are the company evolved since it launched last April. A few weeks ago Slice Intelligence reported that demand had “deflated” quickly after the initial boom, and yesterday a report by the same firm said watch sales had fallen sharply this past June. What truth is there in all this?

First we must know where data obtained Slice Intelligence. This firm has a large database that feeds mostly of an app that serves as a purchasing assistant for IOS. Thus, the application allows users to control their online purchases, visualize your spending habits or even be notified when prices change.

Indeed, this is where you reside or mismatch error reports that the firm has been publishing during these months. Apple Watch hit the market under absolutely exceptional circumstances, during the first three months could only be bought online directly from the Apple Online Store. To give us an idea, the sales figures published on Fitbit Slice came mostly from Amazon, Best Buy and Target platforms that Apple Watch is not available. This may lie in a poor representation of the actual sales of Apple Watch or at least be ignoring a large part of the sales channels in which they are selling.

Slice Intelligence data obviate the main sales channels of Apple Watch

The latest report appears to show a continued sales of Apple Watch since its launch descent. Although this trend should be compared with the iPhone or iPad -for what is clear is that the demand for a device decreases as time passes since its launch, it has to keep in mind that product cycles have changed radically as the search in this case would be smartwatch- matures.

In addition, although many media have taken this data as absolute values, estimate the total sales of a product is extremely complicated. Without going any further, last quarter final predictions about iPhone sales varied 6 million over the number filed by Apple.

Even if we assume Slice data as 100% true, the reality is that Apple Watch is already the SmartWatch / wearable most successful to date, and still continues to sell more than any other manufacturing despite his alleged “collapse”. Well no, Slice also compared the volume of sales of Apple Watch with Fitbit (counting its range of products) and watched as these were still watch over the apple.

Compare sales of Apple Watch with Fitbit makes as much sense as compare iPod sales of € 50-250 with the high-end smartphone. Fitbit has products on the market that can be achieved from 60 to 250 dollars. The Apple Watch ranging from 350 to $ 17,000. In fact, if you take a look at the chart below you will see that only the volume of sales last month to deduce that Fitbit continues to head it, but if we consider the total volume of orders since the launch of Apple Watch surely reality would be quite different.

Via appleinsider