Source: www.i4u.com
Beijing, Berlin, Closer and Goals: so are the 4 new Apple Watch ads. The marketing campaign Apple Watch continues with 4 new ads that the company just released a few minutes ago in his official YouTube channel. So far, we had the announcement that aired first on TV titled “The watch reinvented” and 3 post ads showing us some of the profits from Apple Watch an everyday environment: Rise Up and Us.
Now, Apple has 4 new 30-second duration each in which continues the style of the last three shows at Apple Watch in everyday situations and different applications that may use them. The new commercials were entitled Beijing, Berlin, Closer and Goals, and then we will analyze more deeply to unravel some details that may go unnoticed.
The first two ads, Beijing and Berlin, are located geographically and focus on highlighting the features and functionality of Apple Watch when we travel. For example, it shows an application that teaches foreign exchange or simultaneous translator to communicate in the local language. They also emphasize the use of Digital Touch subtle way to communicate (the message of “SOS” I loved it and could become widely used in our clubs).
As the announcement “Closer”, Apple again appeal directly to feelings and shows the Apple Watch in a more familiar context. For example, the Digital Touch is used to indicate the sex of the child they are expecting, the function of answer call watch is used while holding in her arms a baby crying, or even become our wrist in a perfect board 3 in a row to play with our son.
Apple wants every user will find your own “killer app” for Apple Watch
Finally, the announcement “Goals” approach is clearly athletic, showing how Apple Watch can help us meet our business objectives. Not only native apps the device is displayed, but also others that can be downloaded from the App Store and covering different types of sports.Clearly, Apple wants each user locate their own “killer app” for Apple Watch, showing some good reasons in recent announcements. Is expected to start seeing on television in the coming weeks.
Apple’s fourth commercial is focused on fitness and shows the Apple Watch encouraging people to be more active. Individuals in the videos struggle through their workouts during fitness classes, runs, and martial arts lessons. One man tries to do pushups while his dog barks at him, while another is slammed to the ground at a martial arts class.
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