Based on company reports to the US Securities and Exchange Commission, Apple Watch has proved it self after the device was increasing the number of Apple’s fourth-quarter revenue to $ 1.7 billion. Marketing results is very important for Apple and for smartwatch market overall.
According to VentureBeat, Apple Watch has attended less than half in fiscal year 2015, the results should be viewed as a good sign. If Apple can maintain that speed, then of course Apple Watch could be a business worth US $ 5 billion. “A little mathematical calculation for this case, the other product categories grew from US $ 8.379 billion in 2014 to US $ 10.067 billion in 2015. That means, Apple has sold at least US $ 1.688 billion, Apple Watch.
However, as the report implies, the actual figure is more high because of falling sales of the iPod in that category When it speed can be sustained, it makes sense to think Apple Watch business could be at least $ 5 billion in the current fiscal year. ” VentureBeat said.
Sales figures are still far short of the iPhone and iPad, but when the market for smartwatch growing competition and increased consumer insights, Apple Watch can grow and thrive only within a few years. Apple wants to reduce dependence on the iPhone, thus, smartwatch made by a company that can turn into a device that is required to maintain Apple’s growth in the future. Tim Cook as CEO of Apple, feeling very confident ahead of the Christmas holiday which has been the momentum that gave the main income. Besides Christmas, early January JUFA can be targeted.
“We are heading into the holidays with our strongest product lineup, including the iPhone and the iPhone 6s 6s Plus, Apple Watch with casing and band lineup is expanded, the new Pro iPad and Apple TV started shipping this week,” Cook said. Although Apple’s earnings were good, but iTunes and iPad sales continue to decline. It is clear that companies need to look at reasons for the decline of sales amount iTunes and iPad, why the products and the service was not moving towards the better.