Mobile Legends has recently announced that one of the popular girl bands from South Korea, ITZY, will be joining them as Global Ambassador. This partnership has been highly anticipated by fans and was officially confirmed by Moonton, the developer of Mobile Legends.
The announcement was made through various social media platforms of Mobile Legends across different countries. ITZY will also be receiving a special in-game radio station in the game.
Mobile Legends ITZY Collaboration
ITZY is a five-member girl band that is well-known in South Korea, consisting of Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Fans of both have responded positively to this announcement.
The collaboration between both party is expected to attract more fans and players to the game. ITZY will also be participating in the ALLSTAR event that Mobile Legends will be hosting in the near future.
This move by Moonton to partner with ITZY is not the first time that a gaming company has partnered with a celebrity or a popular figure. In fact, collaborations like this have become increasingly common in the gaming industry. By partnering with ITZY, Mobile Legends is tapping into the band’s popularity and expanding their reach to a wider audience.
This partnership is expected to bring mutual benefits for both party. Moonton will be able to tap into the KPOP massive fan base, while ITZY will be able to reach a wider audience through the game’s platform.
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