A Closer Look Hololive’s Controversial Move to Bilibili

Hololive, the popular VTuber agency, has recently sparked controversy with its decision to stream on Bilibili, a Chinese video-sharing platform. This move, announced during Bilibili World 2024 and Bilibili Macro Link 2024, features Hololive talents Tokino Sora, Robocosan, Natsuiro Matsuri, and Kobo Kanaeru. The decision has reignited concerns among fans, particularly regarding safety and past incidents involving Chinese fans.

The announcement comes amid previous incidents where Kobo streamed on Bilibili without an official statement from Hololive. This unilateral action had previously upset fans, given the sensitive geopolitical context surrounding mentions of Taiwan by Hololive members. The lack of clarity and communication from Hololive management at the time exacerbated tensions.

Hololive Fan Reactions and Concerns

Unsurprisingly, the recent announcement has split opinions within the community. Some fans express disappointment and concern, citing past instances of harassment directed towards Hololive talents especially Kiryu Coco. These incidents arose primarily from political sensitivities, highlighting the challenges of navigating international audiences.

Hololive’s Assurance and Preparations

Despite the backlash, Hololive has assured fans of stringent measures to safeguard talent and manage community interactions on Bilibili. They emphasize proactive steps to prevent past issues from recurring, including enhanced security measures and closer management of content distribution.

On a positive note, Kobo’s previous Bilibili stream demonstrated strong support from many fans, albeit with isolated instances of harassment from anti-fans. This nuanced reception underscores the complex dynamics at play within Hololive’s diverse fan base.

This is part of Hololive’s Global Expansion Strategy

Hololive’s decision reflects broader ambitions for global expansion, acknowledging the significance of platforms like Bilibili in reaching international audiences. This strategic move aims to capitalize on Bilibili’s expansive reach while addressing fan concerns through proactive engagement and transparency.

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