Zenless Zone Zero Puts Effort to Connect with Global Fans

The team behind Zenless Zone Zero recently dropped a new developer talk, and they did something that caught everyone by surprise — they spoke entirely in English for the global audience. This may sound simple, but for a game studio based in China, speaking English for 14 minutes straight on camera is no small feat. It’s actually the first time any team from HoYoverse has gone this far to connect directly with English-speaking players.

In their latest update, they made two different versions of the dev talk — one for the Chinese audience and one for global fans. For the global version, the devs didn’t just use subtitles or a voiceover. Instead, they directly spoke to viewers in English, which made everything easier to follow.

No translation delay, no guessing what they meant — just clear communication. They explained the updates, the ideas behind them, and what players should expect moving forward, all in a straightforward way.

What makes this even more impressive is the effort it must’ve taken behind the scenes. Speaking a second language on camera while keeping everything professional and informative is tough, especially for 14 minutes straight. This move shows that the Zenless Zone Zero team truly values their global players and wants to make sure everyone feels included.

While this might seem like a small detail, it shows a shift in how HoYoverse handles communication. It’s not just about localizing the game anymore — they’re now speaking directly to their players. This could set a new standard for other developers too.