How to Enable Regional Pricing Roblox Creator Guide

If you’re a Roblox creator looking to expand your audience and boost earnings, it’s time to take a serious look at Regional Pricing. This new feature automatically adjusts your game pass prices based on the player’s region, making your content more affordable in different parts of the world.

Whether your audience is in the U.S., Brazil, or Southeast Asia, Regional Pricing ensures that your monetization strategy adapts to local economies. Let’s break down what this feature does, how to enable it, and how you can make the most of it using built-in tools like Dynamic Price Check and Price Optimization. Also check out How to Make games in Roblox.

What is Regional Pricing in Roblox?

Regional Pricing is a monetization tool that adjusts the cost of game passes depending on the player’s location. Instead of one global price, your game pass might cost less in countries with lower average income and more in wealthier regions, making your content more accessible without hurting your overall revenue.

Roblox introduced this feature to support creators in reaching more players while also improving conversion rates. In early testing, many games saw a noticeable increase in revenue, thanks to the broader appeal of regionally adjusted pricing.

How to Enable Regional Pricing

Activating this feature is simple. Just follow these steps:

• Go to your Creator Dashboard.
• Navigate to Creations, and choose the experience you want to adjust.
• Open the Monetization tab, then click on Passes.
• Select an existing pass or create a new one.
• Go to the Sales section of the pass.
• Toggle Enable Regional Pricing.
• Hit Save Changes.

You can then monitor pricing by checking the Top Countries/Regions list. To see prices for all available countries, click on View All. These prices will auto-adjust if there are significant economic changes in a particular region.

Dynamic Price Check – Make Sure Prices Display Correctly

One thing to watch out for is hardcoded prices in your game’s UI. Even though the backend prices may change based on the region, a fixed number displayed in your game might confuse or mislead players. To check and fix this, use the Dynamic Price Check tool:

• Go to Monetization > Passes.
• Click the three-dot menu next to your item.
• Select Dynamic Price Check.
• Add up to five test accounts.
• Choose between Price Pinned (shows your set price) or Location Pinned (shows region-adjusted price).
• Enable the tool, wait a few minutes, and check the display.

This test helps you ensure players are seeing accurate, region-adjusted pricing within your UI.

Price Optimization – Find the Best Price Points

If your experience has at least 60,000 transactions in the past 30 days, you’ll gain access to Price Optimization. This is an A/B testing tool that helps you figure out the ideal prices for your products by showing different pricing versions to different user groups. Here’s how to use it:

• Go to Monetization > Price Optimization.
• Select the products you want to test.
• Hit Start Test.
• Wait around two weeks for the test to complete.
• Once you get the results, you’ll receive an email and see optimized price suggestions.
• If you’re satisfied with the outcome, click Review & Apply to finalize the changes.

This tool is especially helpful if you’re looking to fine-tune your pricing across various items to maximize revenue without pushing away potential buyers.

Regional Pricing is a smart and easy-to-use feature that helps Roblox creators earn more by making their content globally accessible. With a few adjustments, you can open up your game to a wider audience, increase conversions, and optimize your in-game economy.

Pair it with tools like Dynamic Price Check and Price Optimization, and you’ll have a strong system in place to keep your monetization strategies efficient and player-friendly. If you haven’t enabled Regional Pricing yet, now’s the perfect time to do it—especially if you’re aiming to grow your game beyond borders.