Mementum Lab, the Force Behind the Removal of Tung Tung Sahur in Roblox

Recently, the Roblox community has been buzzing over the sudden disappearance of Tung Tung Sahur from several popular games, including Steal a Brainrot. The character, once considered a main mascot, vanished without a clear explanation from developers. After some digging, the name Mementum Lab came up as the group responsible for this decision.

What Is Mementum Lab?

Mementum Lab is an agency representing the Indonesian Roblox creator Noxaasht, the mind behind many well-known Brainrot characters, including Tung Tung Sahur. The agency’s main role is to manage copyrights and licensing for Noxaasht’s creations, ensuring that his characters aren’t used freely by other developers without permission.

Why Was Tung Tung Sahur Removed?

According to Mementum Lab’s official statement, many Roblox games were using Noxaasht’s characters without a proper license. Titles like Steal a Brainrot were even said to have profited heavily from the popularity of Brainrot characters.

To protect Noxaasht’s work, Mementum Lab stepped in and asked developers to remove Tung Tung Sahur from their games. While this prevented copyright violations, it also meant that players lost a character that had become an important part of their gaming experience.

The removal sparked mixed reactions. Some players were disappointed and frustrated at losing their favorite character, while others supported the move, believing that creators deserve full protection for their work.

This case also raised a broader discussion about whether AI-assisted creations mixed with human creativity can be copyrighted. Mementum Lab made it clear that Tung Tung Sahur involved a creative process, making it valid for copyright protection.

Will Tung Tung Sahur Return?

For now, Tung Tung Sahur’s future in Roblox depends on ongoing negotiations between Mementum Lab and game developers. If licensing deals are reached, the character could make a comeback. What’s certain is that this case highlights how licensing and copyright are becoming increasingly important in Roblox’s ecosystem.

The removal of Tung Tung Sahur is a clear reminder that digital creations in Roblox are no longer just community-driven assets but are also tied to legal rights. For players, it’s a loss; for creators, it’s a step toward fair recognition. At the center of it all is Mementum Lab—the agency pulling the strings behind this controversial decision.