Apple Watch Marketing Has Been Focused on Female Lifestyle

Apple carefully controlled every detail of the cover of Fitness Magazine in which appears Watch. Apple Watch still appears in novas magazine covers, and not all precisely related to the world of fashion. The latest to show next apple device has been Fitness Magazine, a journal of women’s lifestyle that enjoys great popularity in America. This time, Apple has departed from potential public follower of fashion to reach another that is also interested conquer the health and physical activity.

Via BGR

On the cover of the model Kate Bock shown wearing a white Apple Watch Sport with chorea, one of the combinations that Apple seems more interested in promoting. Furthermore, the average has shared some anecdotes about the whole process to get the pictures and the tight control exercised Apple.

Apparently, several company representatives were present throughout the shoot and, before that, the magazine asked him to explain what concept pursued the cover, who would watch and what model would be selected. Once held the photo shoot, Apple designers personally commissioned retouching to ensure that the Smartwatch looked properly.

Since then, Apple’s approach with its smart watch is being completely opposite to that of other technology companies. Do not refer to it at any time as “Smartwatch” but as “the most personal device we created”. The advertising and marketing efforts to date have focused almost entirely on highlighting your character fashion accessory and its great potential to act as personal monitor from your wrist.

Fashion and fitness, the two sectors that Apple Watch publicity machine heads

A few months ago, the Apple Watch also made an appearance on the cover of SELF, whose theme is very similar to Fitness Magazine. Recall that the launch clock is scheduled for next April 24 and that all final prices of their collections are already known.

As we read on MacRumors, Apple Store also prepare for the arrival of the new apple product enabling new opportunities and preparing your staff to address all concerns of potential customers of Apple Watch. If you want to know how the shopping experience is when you are in the stores, do not miss this article.

Via bgr